Justin’s, a pioneering brand of better-for-you nut butters and snacks, is not just his namesake — it’s his legacy and one that continues to grow. With the help of mentors and extensive research at Colorado University’s Leeds School of Business, he developed his first business plan. "PBJ," which stands for "Peanut Butter Jesus. His full name is Justin Gold and he's a 41-year-old entrepreneur, father of two, and longtime Boulder, Colorado resident. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Justin Boot Company is an industry-leading western footwear brand handcrafting western boots since 1879. Justin’s markets four successful nut-butter based product lines: jarred spreads, squeeze packs, peanut butter cups and snack packs. Servings Per Container: Squeeze Pack - 1 Pack (32g) Type in the box above to start searching "s" key to open - "escape" key to close As a vegetarian living an active lifestyle, Justin was on a mission to create something better. I thought why isn't anybody putting peanut butter or almond butter into a little squeeze pack like these energy gels? He's also a master flavor technologist and … Type in the box above to start searching; News & Information. ELLE participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. Justin’s The maker of the best tasting natural and organic almond, hazelnut and peanut butter and organic peanut butter cups In 2004, founder Justin Gold began making healthy, artisanal nut butters in his home kitchen to support his active, vegetarian lifestyle. My poor family, I have a wife and I have a five-year-old and a seven-year old, and any time we travel to another part of the country, another part of the world, they already know that any time we pass the grocery store I'm going to go in and I'm going to look at the products and flavors and see what the nut butter companies are doing. Oh yeah. But in that moment I was just thinking to myself, man, you know what, right now I really don't want a sugary gel. Now that we're a big company and people are out there looking for products, we're actually talking about bringing back the pumpkin pie spiced peanut butter. We’re located in glorious Burleigh Heads, QLD. Justins Womens 28 Small Genuine Lizard Leather Belt Dark Gray Gold Western Wear Excellent condition--no imperfections, with very minute evidence of use. Every morning I have a green smoothie that has peanut butter or almond butter, whatever I have around. Every item on this page was chosen by an ELLE editor. I'm always inventing and looking for ideas. Actually, originally the company I created was called Paragon Peanut Butter because that had a nice little alliteration, but all of my friends were like, "Dude, what is Paragon? Oh hell yeah. While the founder, Justin Gold, has believed in the power of nut butter since even before he started his business, he saw the most success after launching the first nut butter squeeze packs, which are just as easy to squirt onto a piece of toast as they … Every single day. Namely, you're hangry. Starting with a good idea, great ambition, a simple food processor, and an affinity for local and natural ingredients, Justin made his very first batches of his now-famous culinary nut butters in his home kitchen. As it turns out, we are indebted to an actual human being named Justin for curing our mid-afternoon empty-belly blues. Gold Wash - Detailing Clay Bar Application - High Speed Polish - Orbital Wax Application - Wheels Cleaned - Tires Cleaned and Dressed. ", On 'Promising Young Woman' and Survivor’s Remorse, Saudia Women's Rights Activist Sentenced to Prison. I just want peanut butter or almond butter, you know? Mayor Pete's Iowa Food Diary Is a Work of Art, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. The most important thing is just to start. In the middle of the day, my favorite thing to do is get a spoonful of maple cashew butter, just to kind of hold me over and then, if it's late and I kind of need something just a little sweet, I have a mini peanut butter cup to satiate my sweet tooth. Justin Gold's big breakthrough came when he put his nut butters into portion-controlled squeeze packs, and sales went through the roof. Image courtesy of Justin’s web site. 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